Learn to speak. I can speak. You might say “But Great One, you aren’t speaking. You’re just yelling at the internet.” Yes. I am just yelling on the internet on my podcast. But if I have to speak like a grown up I can do it.
Yelling at the interwebz is just way more fun.
For thousands of years, the study of rhetoric was a fundamental part of a man’s education. Though it ceased to be commonly taught in the 19th century, my guest today argues that it’s an art well worth reviving in the modern day.
His name is Jay Heinrichs, and he’s an expert in language and persuasion and the author of Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion.
. . . . .
What is rhetoric?
The history of sophists and rhetorical studies
Why did rhetoric stop being taught in school? What’s lost when we don’t teach rhetoric?
What’s the difference between a fight and an argument?
Can you have a constructive argument with someone who just wants to fight?
3 primary things to know about your audience
Why tense matters so much — forensic (past), tribal (present), and deliberative/political (future)
How to argue well with your significant other
Aristotle’s “tools of character”
How to connect with groups of people different from you
Getting people in the mood to be persuaded
What Homer Simpson can teach us about speaking
Why logical fallacies aren’t always bad in persuasion
Cicero’s Five Canons of Rhetoric
The value of memorization when it comes to persuasion
A rhetorical game to bone up on your skills
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